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Why Content Is Still King
The 55 second clip Charlie bit me in youtube got more than 6 million views worldwide. So popular is the vidoe that it has inspired several spoofs which shows two not so cute grownups mimicking the innocent, unrehearsed acts of Charlie and Harry.
The video has been added about nine months ago. (the exact date is May 22, 2007) As of today, comments on the video has already reach 7,764. The video has been marked as Favorite 43,030 times.
To date, it has been the referenced in about 106,000. Search for it has reached a considerable amount of volume that statistics for its search has already made it to Google Trends (Google trends only graphs searches that has become popular through the use of a certain algorithm)
The phrase "Charlie bit me" itself has been exploited by several webmasters and several venture capitalist to get more traffic into their website or blogs. The mother of the boys commented that "I have noticed that the phrase Charlie bit me is catching on and people are trying to profit of it . . ."
Not to be left behind by bloggers and other business minded person, the parents has started to do something about the income opportunity that can be derived from the popular phrase and the considerable amount of traffic brought about by the popular youtube video. "Charlie bit me" t-shirts are now made available by the parents in an online store.
I don't blame the parents. After all it's their kids and they were the one who uploaded the video. They should be the first to benefit from the popularity and the high volume of traffic that the video has brought.
The video is certainly cute and the British accent adds to its appeal. (Most spoof videos of "Charlie bit me" are not cute at all; in fact I would go to the extent of calling some of them dumb)
If we were to learn something from this "Charlie bit me phenomenon" or "Charlie bit me craze" only one lesson comes into mind and that is content is still king. It's still The content stupid no matter what other Search Engine Optimization (SEO) gurus say. Majority of Charlie bit me fans know about the video through verbal recommendations. Undoubtedly, Charlie bit me fans did not know about the video by searching for funny videos in the search engines. It is also quite obvious that the parents of these kid did not do some advertisement, or tried to increase their back links, released several press releases, bought some articles or bought text link or google ads to increase their traffic. The reason why the Charlie bit me video has become so popular is because people go crazy over the content. They love it so much. It's funny and its so cute. I am not saying that we should not give importance to SEO strategies and techniques. What I am saying is that we must realize that in the end, high volume sustainable traffic to your site is mainly due to rich content.
Oh by the way, if you really like the video I really recommend that you buy the shirt.
Article Source: OrganizingWeb.net
About the Author
Zigfred Diaz is a big fan of the charlie bit me craze however this is not what his blog is all about. He blogs on several interesting topics including How to invest in the Philippine stock market, money management, investments, law and business. Go visit his blog today!
More recent articles in Communications Category
- Why Content Is Still King
- Optimizing Video Content For Youtube Video Sharing
- How To Optimize Your Videos For Youtube.
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