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Video sharing and video marketing is becoming one of the newest and most exciting online promotional opportunities for 2008.
YouTube is getting larger and larger with each passing day. It has become one of the most popular destinations on the net. The site does its own Flash conversion that is very tough with regard to digital video garbage handling. Some of the videos on YouTube simply look better than others because they came from better sources. With a little know-how, you can prepare your optimized video for YouTube.
Obviously you need to first determine the camera and video editing software that you will be using. Know the format of video you are starting with. Most digital cameras today shoot video, as do most phones, which is a great cheap way to start. It is irrelevant where your video comes from; the responsibility lies on you to make it breathtaking. There are tons of editing tools on the Internet available for anyone to use on almost any platform; the latest computers already have these tools along with the basic install for just such editing requirements.
If you are planning to upload and make movies from your mobile phone or other mobile device, I would plan on using something other than Microsoft MovieMaker. Apple Quicktime Pro, which is very inexpensive, is good to use with most any format.
It is important to note that youtube does not support all of the many many different video formats that are available, and for good reason. However, as a result, you should try to utilize a format such as mp4 or even mov. Most video editing software will support this but if yours does not, I would suggest downloading another program.
The video should be set to the YouTube recommended size of 320240 QVGA. Your camera may have shot the video at a different aspect ratio than the 320240. So be prepared for some exercise but do not stretch or pull the frames.
When discussing which quality, or bit-rate, ideally you will be targeting a final file with a bit rate of 700-1000. I would suggest using 1000kbps, but anything higher is almost a waste as it does not result in much better quality and takes much more time to process.
Now that we have covered the size, quality, codecs, etc... what about audio? The best choice for the audio format is for you to choose the MP3 codec which most video editing software programs should have as a default setting option.
After you have your final video file, presumably in mov or mp4 format, you should clearly preview the video and make sure that you are happy with the outcome and the resulting quality. Once satisfied, go ahead and upload your video to Youtube.
Your video, depending on the speed of your internet connection, will take some time to upload and often several minutes. Once it is uploaded and resides on Youtube servers, they automatically compress and encode your video into an flv flash file. If you followed the suggestions for optimizing your video, your result should look much better than some others on Youtube.
In terms of video search engine optimization, it is always important to know the keywords and phrases that are most relevant to both your content and of course, your target audience. You will want to be certain that you include these words and phrases within the video title, description, and tags. It is also important that you choose the most appropriate category on Youtube to submit your video to.
Choose and appropriate but popular category to post your video in and allow users to post comments, ratings, and embed your video elsewhere as this attracts incoming links to your video page on Youtube and provides you with the opportunity to show up in the Google search results as a result of their universal search initiative and purchase of Youtube.
Good luck to you and your video sharing success.
For a detailed list of video sharing websites like YouTube, visit ReelSEO.com, the expert resource for Video SEO and video search engine marketing.