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How To Improve Search Engine Rankings
Search engine rankings are your key to the success of your web site. Free traffic from organic search results from the search engines is the main reason to learn how to improve the search engine ranking of your site. The number one search engine you should be focused on is Google.
Why Google? Fact is, Google currently holds a 77% market share of the search engine business. Google handles 300 MILLION search queries every DAY. With over 8 billion pages in the Google index (with thousands being added daily), you need to have your ducks in a row and learn how to improve your search engine ranking or else you will get lost in the Google index. Without better search engine rankings, your web site will remain a virtual ghost town.
There are so many unbelievable myths out there pertaining to theories of how to better your rank in the search engines. We all already know that Google likes the following factors of a web site - and ranks a site with these factors in mind:
URL containing your keyword
Keywords in content (and close to each other)
Link Popularity (links pointing TO your site)
Keywords used to link to your site
Over-all theme of the site or page
Oddly, Google doesn't mention optimizing meta tags, however,it is my experience that taking the time to optimize title tags and description tags can help... and certainly can't hurt.
No doubt, there is a lot of false information going around about how to boost your site in the search engines. Your first step in learning how to improve your rankings is to learn what is fact - and what is NOT.
These are some of the search engine ranking myths that you need to get out of your head:
Myth #1: Google Knows All and Sees All
Myth #2: Google Won't Rank Duplicate Content
Myth #3: You Must Get Links From Related Subject Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank
Myth #5: High Page Rank Means Good Rankings
Myth #6: To Maintain Good Rankings, You Must Add New Content
MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard!
Thankfully, improving your rankings in Google is not hard - if you know what you're doing. Think about Google, and what their goal is. Their goal is to provide their users with the fastest, most relevant search results possible. Heck, they are the only website that I can think of that has the goal of getting visitors OFF their site as quickly as possible!
If you learn effective ranking methods - take time to learn what Google wants - and de-program yourself of all the inaccuracies regarding better search engine rankings, you will do fine. Improved search engine ranking will be easy for you to obtain.
Article Source: OrganizingWeb.net
About the Author
Visit PotPieGirl.com and learn how to get better search engine rankings. PotPieGirl teaches how to improve search engine rankings. Click here to get your own unique version of this article with free reprint rights.
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