How to get your share of the Video Traffic Boom

OrganizingWeb.net » Marketing » How to get your share of the Video Traffic Boom

Most individuals or couples either currently have a mortgage on their home or will at some time in the future. One of the most important things you look at when getting a mortgage is the interest rate that will be charged on your mortgage loan. You'll be making payments on your mortgage for many years, some as low as 10 years or up to 30 years. READ MORE

How to get your share of the Video Traffic Boom

Author: AndrewS.Paxton | Total views: 27 | Word Count: 663 | Category: Marketing | Date: May 24th 2008

Did you know there are over 100 million people online right now viewing videos and that YouTube, the top Video hosting site accounts for over 100 million views per day ? Is that the kind of traffic your marketing efforts can afford to ignore?
Marketing videos make sales. It's as simple as that. From being the exception, online video has now become the norm, so much so, that today's internet users expect to see video on the sites they visit, and if they don't, they usually surf to another page that does include video. Our online success demands video on our websites.
The new internet, or Web 2.0 as it's become known, is driven by multimedia. It's this new multimedia environment that we find ourselves in as internet marketers. Typically a new marketing campaign would fellow the well trodden PPC path. The cost of clicks in PPC however has risen to the point were campaigns with even double digit CTR's are no longer profitable, even without taking into account how effective video marketing is at generating traffic.
Don't misunderstand me, please. I believe in PPC and drive a substantial amount of traffic to my sites using this method. However, the web is changing and as internet marketers, we can either evolve or go the way of the dodo.
Making a marketing video isn't an overly complex undertaking. The software applications required are mostly simple and reasonably priced, so much so, that a full suite of programs needn't cost more than a few hundred dollars.
What can be complicated and leave us open to costly errors is the way we go about marketing our videos. One way is to produce a marketing video for our product or the affiliate product we promote and simply submit this to the various video hosting sites such as Revver, YouTube or Metaface to name just a few.
After submission, the video hosting sites allow us to further embed these videos in our own websites, without the need for any additional conversion. This process is simple and straightforward, but not one the serious online marketer should follow.
The reason I don't recommend this method is quite simple. If we take a piece of code from YouTube for example and embed this on our own website, the code also includes videos which have been submitted by other users.
Video hosting sites group the videos submitted to them into categories. Taking an embed code from a video site could well result in additional videos being carried across from a competitor site for example. We would then be offering free traffic and advertising to this competitor, which is not really something we should be doing.
The safest and most efficient way to add our own videos to our own marketing websites, is to convert these to a flash format and add the resulting flash video to our site. To do this we need a reliable video converter.
Videos generally include large volumes of information and tend to be large files. YouTube has a 10 minute and 100 MB maximum for any video submitted to the site, so this gives a good indication of the kind of file sizes I'm talking about.
Converting a video to flash does require time and computer resources. If we are working on a single computer system, the our hands are tied while the conversion takes place.
As internet marketers we should learn the value of our time and how to use this resource more effectively. Video is an equally effective resource and if we can combine efficient use of both these resources, our marketing efforts will succeed.
All too often I see people investing big money in the latest and greatest video production software, without thinking about the marketing of the videos they produce. Usually they end up with amazing videos that nobody ever sees. Why? Because they didn't consider the conversion stage.
From bargain basement to top range converters, prices range from around $70 to under $100. Is the $30 difference worth lost time and effort? I don't think so.

Article Source: OrganizingWeb.net

About the Author

Are you ready to profit from Free Video Traffic? Make sure to watch the award winning tutorials from Andrew S. Paxton and learn how to create Marketing Videos for Profit

Previous Article - Next Article

Copy and Paste Article Code.

Remember: The article body, title, author bio and links may not be changed or removed. By publishing this article, you agree to all the terms in our Terms of Service.

Did you know there are over 100 million people online right now viewing videos and that YouTube, the top Video hosting site accounts for over 100 million views per day ? Is that the kind of traffic your marketing efforts can afford to ignore? Marketing videos make sales. It's as simple as that. From being the exception, online video has now become the norm, so much so, that today's internet users expect to see video on the sites they visit, and if they don't, they usually surf to another page that does include video. Our online success demands video on our websites. The new internet, or Web 2.0 as it's become known, is driven by multimedia. It's this new multimedia environment that we find ourselves in as internet marketers. Typically a new marketing campaign would fellow the well trodden PPC path. The cost of clicks in PPC however has risen to the point were campaigns with even double digit CTR's are no longer profitable, even without taking into account how effective video marketing is at generating traffic. Don't misunderstand me, please. I believe in PPC and drive a substantial amount of traffic to my sites using this method. However, the web is changing and as internet marketers, we can either evolve or go the way of the dodo. Making a marketing video isn't an overly complex undertaking. The software applications required are mostly simple and reasonably priced, so much so, that a full suite of programs needn't cost more than a few hundred dollars. What can be complicated and leave us open to costly errors is the way we go about marketing our videos. One way is to produce a marketing video for our product or the affiliate product we promote and simply submit this to the various video hosting sites such as Revver, YouTube or Metaface to name just a few. After submission, the video hosting sites allow us to further embed these videos in our own websites, without the need for any additional conversion. This process is simple and straightforward, but not one the serious online marketer should follow. The reason I don't recommend this method is quite simple. If we take a piece of code from YouTube for example and embed this on our own website, the code also includes videos which have been submitted by other users. Video hosting sites group the videos submitted to them into categories. Taking an embed code from a video site could well result in additional videos being carried across from a competitor site for example. We would then be offering free traffic and advertising to this competitor, which is not really something we should be doing. The safest and most efficient way to add our own videos to our own marketing websites, is to convert these to a flash format and add the resulting flash video to our site. To do this we need a reliable video converter. Videos generally include large volumes of information and tend to be large files. YouTube has a 10 minute and 100 MB maximum for any video submitted to the site, so this gives a good indication of the kind of file sizes I'm talking about. Converting a video to flash does require time and computer resources. If we are working on a single computer system, the our hands are tied while the conversion takes place. As internet marketers we should learn the value of our time and how to use this resource more effectively. Video is an equally effective resource and if we can combine efficient use of both these resources, our marketing efforts will succeed. All too often I see people investing big money in the latest and greatest video production software, without thinking about the marketing of the videos they produce. Usually they end up with amazing videos that nobody ever sees. Why? Because they didn't consider the conversion stage. From bargain basement to top range converters, prices range from around $70 to under $100. Is the $30 difference worth lost time and effort? I don't think so. Article Source: <a href="http://www.organizingweb.net" target="_blank">OrganizingWeb.net</a> About the Author: Are you ready to profit from <a href="http://www.webvideoconverter.com/index.html">Free Video Traffic</a>? Make sure to watch the award winning tutorials from Andrew S. Paxton and learn how to create <a href="http://www.webvideoconverter.com/Creating_Video.html">Marketing Videos for Profit</a>