How To Save On Advertising -- Big Time

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How To Save On Advertising -- Big Time

Author: DanekS.Kaus | Total views: 34 | Word Count: 385 | Category: Business Strategies | Date: Feb 9th 2008

Are you serious about learning how to reduce your advertising costs?

Here are some great strategies to spend less and advertise more:

The prices on the rate sheet are not carved in stone. More like pudding. Bargain for a beter price, especially if you offer to buy in volume.

Some media outlets will trade advertising for things they want in exchange for advertising. When I sold ads for a local independently owned newspaper years ago, I got my first computer that way. I did a three-way deal: the publisher got some equipment, the business owner got advertising and I got a computer as my commission.

One great way to save on newspaper advertising is to buy a whole page or a half page and split it up with other business owners in the same area, or same profession, but a different part of town. Your cost per unit goes down. For example, if a fourth of a page sells for $300, the whole page might cost $1,000, which makes your cost $250.

Many brand-name products have co-op programs. If you sell such items, the company will pay for part of your ad if you mention their product. Contact the advertising departments of the companies you sell products for.

Depending on you budget, you might want to consider using a media buyer. They are experts at buying advertising space and air time. They know how to get the best prices for you.

A great way to keep current customers and prospects coming back is to send them a regular email newsletter. Be sure to get their permission first. You can fill your newsletter with information about new products or improvements. You can also offer info on how to better use products and even ask for customer questions and feedback.

The best advertising doesn't cost anything. It's called free publicity. If you have an interesting story to tell or something newsworthy, contact the media. They will ask you for a press release, so if you don't have one, contact someone who does public relations about writing one for you.

If you use these tactics, you can save a lot of money. So give them a try and watch how much you save.

Article Source: OrganizingWeb.net

About the Author

Danek S. Kaus is a enterprise journalist and author. If you want to discover how to build your enterprise get his free newsletter at small enterprise tips and a his newsletter on how to get free publicity at free publicity

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Are you serious about learning how to reduce your advertising costs? 
Here are some great strategies to spend less and advertise more: 
The prices on the rate sheet are not carved in stone. More like pudding. Bargain for a beter price, especially if you offer to buy in volume. 
Some media outlets will trade advertising for things they want in exchange for advertising. When I sold ads for a local independently owned newspaper years ago, I got my first computer that way. I did a three-way deal: the publisher got some equipment, the business owner got advertising and I got a computer as my commission. 
One great way to save on newspaper advertising is to buy a whole page or a half page and split it up with other business owners in the same area, or same profession, but a different part of town. Your cost per unit goes down. For example, if a fourth of a page sells for $300, the whole page might cost $1,000, which makes your cost $250. 
Many brand-name products have co-op programs. If you sell such items, the company will pay for part of your ad if you mention their product. Contact the advertising departments of the companies you sell products for. 
Depending on you budget, you might want to consider using a media buyer. They are experts at buying advertising space and air time. They know how to get the best prices for you. 
A great way to keep current customers and prospects coming back is to send them a regular email newsletter. Be sure to get their permission first. You can fill your newsletter with information about new products or improvements. You can also offer info on how to better use products and even ask for customer questions and feedback. 
The best advertising doesn't cost anything. It's called free publicity. If you have an interesting story to tell or something newsworthy, contact the media. They will ask you for a press release, so if you don't have one, contact someone who does public relations about writing one for you. 
If you use these tactics, you can save a lot of money. So give them a try and watch how much you save. Article Source: <a href="http://www.organizingweb.net" target="_blank">OrganizingWeb.net</a> About the Author: Danek S. Kaus is a enterprise journalist and author. If you want to discover how to build your enterprise get his free newsletter at small enterprise tips and a his newsletter on how to get free publicity at <a href="http://yourpowerpublicity.com">free publicity</a>