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Rss feeds as part of your one-way link building strategy
A really successful way to build your link popularity is through the use of your blogs RSS feed capability. Real Simple Syndication better know by its acronym of RSS is an effective way to syndicate content all over the web through RSS feeds. It is fairly easy to build RSS feeds into your website that have links to your web pages.
When other websites use your RSS feeds on their site it takes and adds a link back to your website increasing your link popularity in the process. You can use programs like (RSS Builder a freeware program) to add RSS to your website. However this is not necessary on most major blogging platform as they have this feature built in. Both WordPress a very common and popular free blogging script available through most cPanel web host and the popular Blogger.com have this capability built in.
This is one of the greatest ways to syndicate your content to other sites. Building your sites link popularity couldn't be any easier with built in RSS capability on your site. These one-way backlinks from these many different sites help build your websites link popularity, as each is in essence a vote of approval for your site.
A Word about Strict RSS Validation
The ever popular blogging script WordPress makes it easy for people to add your site to their favorite feed reader with the use of a number of Plugins such as Subscribe Me. There are many free feed readers and most of the major homepage services allow you to add RSS feeds to your home page such as iGoogle, My Yahoo and My MSN.
Services like My MSN, My Yahoo, and iGoogle have RSS readers built into them and you can simply add feeds to your homepage. You need to be careful when making your blog post titles, as services like My MSN are very picky and adhere to very strict RSS validation. What this means to you as a blog owner is be very careful of things like apostrophes and quotation marks as these don't validate under strict RSS and your feeds will not load into My MSN.
The problem here is when you have a title that naturally seems to need an apostrophe is a common one. A title like "President Bush's New Budget Leaves Many Disappointed" this seems like an obvious natural title for the subject but will cause your blog title to be kicked out by the validator. Instead try something like this instead "The New Budget of the Bush Administration Leaves Many Disappointed." The difference is subtle to the reader but will avoid any potential problems with it validating.
There is a really easy way to almost automatically increase your blogs link popularity by the effective use of a blog pinging service. Now this is not to say that you don't still have to worry about things like writing compelling content of course you will if you want them to stick around or come back. You will also want to make sure you are updating your blog often to maximize this strategy. If you are taking care of these things then a blog pinging service can do a lot to help out your blog or website get noticed by building backlinks to it.
Now when looking for a pining service you are going to want to look for a few basic things. These are a couple of the key things, you want to be able to ping multiple sites from one service. This can save a lot of time over going to each site individually and pinging them at their own site. It is important that the service pings all of the following RSS feed directories, RSS aggregators, and blog search engines such as Technorati from one simple to use form.
Another useful hint is to ping each service separately as they respond at different rates and we find you get a more complete ping of the different services. This really doesn't take that much more time as your information is already in the form so it is fairly easy to work through the list. There are positives and negatives to all the different pinging services but the time saved and the added links will more than make it worth your while. One last note don't think that if pinging once is good that doing it multiple times is better this is a sure way to get your site banned as a Spam site, so don't do it.
Article Source: OrganizingWeb.net
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